India has enormous knowledge, craftsmanship, science, philosophy, food traditions, medicine, textiles, engineering and business know-how. But knowledge does not automatically become a global brand. Some of the reasons we often hear are: We built for India firstIndia’s enormous domestic market…
We celebrate the poultry entrepreneur. We celebrate the person who built the farm, expanded the integration, commissioned the feed mill, increased placements, entered new markets and built a profitable business. And rightly so. But somewhere behind those numbers is a…
Part 5 of the “Rethinking Poultry Demand” series Part 1: The Poultry Industry’s Biggest Competitor Isn’t Another Chicken Producer Part 2: Beyond Chicken Consumption: Six Metrics Every Poultry Company Should Track Part 3: What Really Drives Chicken Demand? A Consumer…
Part 4 of the “Rethinking Poultry Demand” series Part 1: The Poultry Industry’s Biggest Competitor Isn’t Another Chicken Producer Part 2: Beyond Chicken Consumption: Six Metrics Every Poultry Company Should Track Part 3: What Really Drives Chicken Demand? A Consumer…
Part 3 of the “Rethinking Poultry Demand” series Part 1: The Poultry Industry’s Biggest Competitor Isn’t Another Chicken Producer Part 2: Beyond Chicken Consumption: Six Metrics Every Poultry Company Should Track In the poultry industry, we spend enormous energy discussing…
This article builds on the ideas introduced in Part 1: The Poultry Industry’s Biggest Competitor Isn’t Another Chicken Producer. In my previous article, I argued that the poultry industry’s biggest competitor isn’t necessarily another chicken producer. Sometimes, it is simply…
Ask any chicken producer who their biggest competitor is, and you’ll probably hear the same answers: another producer, another poultry brand, or perhaps fish or mutton. I believe the industry is asking the wrong question. The biggest competitor to chicken…
Look at failing operations. They rarely go under because the leadership lacks grit. They crash because the CEO is stuck playing a role. We’ve all been sold this relentless narrative that standing your ground is the only way to win.…
You always travel. Sometimes it is for work. Sometimes it is for leisure. Sometimes it is just because the road is calling. It may be within your own city or hundreds of kilometres away. You may travel alone or with…
The Creation of the Mahabharata The creation of the Mahabharata is traditionally framed as the ultimate test of human endurance and divine intellect. Sage Ved Vyasa, having conceived a narrative sprawling across a hundred thousand verses, required a scribe capable…